ChipsModeration Ember Chips
Chilli & lime kettle chips
Thick-cut, loud crunch, red chilli and a squeeze of lime. The bowl empties faster than you planned.
Pairs with Responsibly Crisp Lager
Chilli bar snacks · Proudly South African
Heat,in moderation.
Every drinks advert ends with enjoy in moderation
. We thought the snacks deserved the line too. Chips, dips, sauces, jams, cheese and biltong, with a measured amount of fire.
The range
Eight snacks. One slow burn.
Made for the hand that isn't holding the glass. Pick a category, set your heat, and we'll show you where to start.
Chips
DipsModeration Slow Burn Dip
Smoked chipotle & roast pepper
Fire-roasted peppers, smoky chipotle and a ribbon of chilli oil. Starts gentle, finishes warm.
Pairs with Responsibly Rooibos Cider
SaucesModeration Know Your Limit
Bird's eye peri-peri sauce
African bird's eye chilli, garlic and lemon. Our hottest product, and the name is the serving suggestion.
Pairs with Responsibly Zero
JamsModeration Sweet Restraint
Red chilli & apricot jam
Sticky Cape apricots with red chilli flakes. Spoon it on soft cheese and feel very sophisticated.
Pairs with Responsibly Fynbos Gin
CheeseModeration The Sensible Cheddar
Aged cheddar with jalapeño
Twelve months of patience, studded with green jalapeño and red chilli. Sensible by name only.
Pairs with Responsibly Fynbos Gin
BiltongModeration Steady Biltong
Chilli-crusted beef biltong
Air-dried beef with coriander, black pepper and a proper chilli crust. Slice thin, share widely.
Pairs with Responsibly Rooibos Cider
NutsModeration Just a Handful
Peri-peri cashews & peanuts
Roasted, salted and coated in peri-peri. One handful. Maybe two. We named them for a reason.
Pairs with Responsibly Crisp Lager
SweetModeration Last Round
70% dark chocolate, chilli & sea salt
Dark chocolate with a slow chilli glow and a few salt crystals. The sweetest way to call it a night.
Pairs with Responsibly Zero
Nothing that mild in this category. Turn the heat up a notch, responsibly.
The Moderation heat scale
It goes to five. We stop at four.
Other brands brag about melting faces. We'd rather you could still taste your drink.
- 1
Warm welcome
A gentle glow. Grandma approves.
- 2
Friendly fire
You notice it, you like it, you reach for another.
- 3
Steady burn
Proper heat. Keep a glass of water within reach.
- 4
Know your limit
Serious bird's eye heat. Small spoon, big respect.
- 5
We don't make a five
Our scale goes to five. We stop at four. On purpose.
Build a board
The 3-2-1 board.
- 3 Snacks with crunch: Ember Chips, Just a Handful nuts, Steady Biltong
- 2 Things to dip or spread: Slow Burn Dip, Sweet Restraint jam on cheddar
- 1 Big jug of iced water, in the middle where everyone can reach it
Put the board out before the first round, not after the third. That's the whole trick.
Every good snack needs a drink. Every good drink needs
ModerationResponsibly.
Enjoy responsibly, with moderation. We just took it literally.
Pairings
Snack it with Moderation. Sip it Responsibly.
Our sister brand makes the drinks. Here's what goes with what, including a pairing for the designated driver.
Responsibly Fynbos Gin + Moderation Sweet Restraint
43% ABV · Heat 1/5
Pink grapefruit and fynbos cool the apricot's slow burn. Add a cracker and a wedge of soft cheese.
Responsibly Crisp Lager + Moderation Ember Chips
4.5% ABV · Heat 2/5
The classic. Ice-cold lager, salty chilli crunch, repeat. In moderation, obviously.
Responsibly Rooibos Cider + Moderation Steady Biltong
5% ABV · Heat 3/5
Crisp apple and red rooibos against coriander and chilli. A very South African handshake.
Responsibly Zero + Moderation Know Your Limit
0.0% ABV · Heat 4/5
Driving tonight? Cucumber and mint calm the bird's eye, and the heat counts as excitement.
Meet Responsibly (opens in a new tab) →Responsibly is a concept drinks brand. Not for sale to persons under the age of 18.
The Moderation code
Enjoy responsibly, with moderation.
The small print, written by the snack brand. It's shorter and it's more fun.
- 1
Snack first, sip second.
A full bowl before the first round does more good than any hangover cure.
- 2
One water per round.
Chilli makes you thirsty. That's water's job, not the next drink's.
- 3
Taste the heat, don't chase it.
Nobody wins a chilli dare. Not even the person who says they did.
- 4
Share the bowl.
Snacks are better shared. So are lifts home: book the ride before you need it.
- 5
Drinks are for 18+.
Our snacks are for everyone. Responsibly's drinks are not for persons under 18.
Questions, answered in moderation
Hot questions.
What is Moderation?
Moderation is a South African concept brand for chilli-infused bar snacks: kettle chips, dips, peri-peri sauce, chilli jam, jalapeño cheddar, chilli biltong, spiced nuts and chilli chocolate. It's the snack-side partner of Responsibly, because every drinks advert says "enjoy responsibly, in moderation".
Can I buy Moderation snacks?
Not yet. Moderation is a concept and no products are on sale. The range on this page shows what a launch could look like.
How hot is the hottest product?
Know Your Limit peri-peri sauce sits at 4 on our 5-point heat scale. The scale goes to five, but we deliberately don't make a five.
What does Moderation have to do with Responsibly?
They are sister concepts. Responsibly is the drinks brand (Fynbos Gin, Crisp Lager, Rooibos Cider and the alcohol-free Zero); Moderation is what you eat with them. Each snack has a suggested Responsibly pairing, including an alcohol-free one.
Who made this website?
The Moderation concept site was designed and built by REO Technologies, a South African technology company that builds websites, apps, ERP and cloud solutions.